Long tail keywords research strategy that you must follow
Are you not getting much return on your SEO efforts? Might be you are not following something that you should. Since long-tail keyword research is the base for SEO. It has become the most considerable element for achieving high ranking in search engine results. So, making a strategy and understanding how to execute it carefully is must. The effective use of long-tail keywords can offer you with profits and rewarding outcomes. Here, in this blog, I have shared simple long-tail keyword research steps that will surely help you in achieving your SEO goals.
Before continuing, I think we should know why long tail keywords are important…
Long tail keywords comprise three or more words and usually descriptive in nature. Descriptive phrases offer the advanced possibility of conversion by lowering risk and cost. Most of the studies carried on long-tail keywords use has shown that approximately 40% of the internet search traffic is driven by these wonderful elements.
So, what is the need to waste resources on finding short-tail keywords? Why not spend those on searching high-quality long-tail keywords.
For start-up organizations, targeting long-tail keywords has become more important as these can produce more cost-effective and faster outcomes. Wasting resources and time for ranking women dress is not better than getting white soft cotton dress for women ranked on top, in a few weeks.
Below are the steps that can help you finding correct long-tail keywords to deliver instant outcomes in terms of traffic, conversions, and ranking for your online website.
Get an idea from your competitor’s keywords
Knowing what keywords they are targeting for high ranking will give you an idea which keyword you should select for your website. For this, find out your competitors and do a complete check how much traffic they are getting for those keywords.
Discovering your competitors and searching for the keywords that they have used is very easy. This can be done using paid SEO tools such as SEMRush, BuzzSumo, and Ahrefs. Different SEO seekers are using different tools so; you can test all of them, for choosing the best one for you. When you will do keyword research using these tools, these will find out your organization competitors on the basis of their intelligence. By clicking the links of your competitors, you can check out the keywords that they are targeting via their domains overview. These will also let you see how much traffic they are driving. You may find a wide range of keywords which your competitors are using for driving traffic but you need to target just single one. So, now I am going discuss how to know your keywords.
How to know the main keywords to target
Do you have an idea about the ten most significant keywords which will be utilized as the base for your Google ranking goal’s success?
As long –tail keywords will be a descriptive edition of your keywords so, prior to producing your long-tail keywords, you must have a clear idea about your keywords.
While talking about the main keyword, it must comprise around three or less words Apart from this
- Targeted by one or more competitors
- More than 200 searches on SEMRush
- More than 200 monthly searches on Google Keyword Planner
- Medium to high competition
Your main keyword will gradually drive traffic to your website once you choose the best long tail keyword. Some tools like Google Trends, Accuranker, Google keyword planner, can help you in searching out main keywords.
Tracking your main keyword ranking variations is important to see whether your long tail keywords for improved SEO are working or not. By finding out five to ten most essential main keywords, further phases would become easier for you. Main keywords will also help you to find out relevant long tail keyword for your website.
Decide your long tail keywords
The data that you receive from main keywords and competitors will help you create appropriate long tail keywords to target. Consider a main keyword ‘Glass Door windows’. This particular keyword will help you to decide your long tail keywords and target that keyword. All long tail keywords either indirectly or directly significant to your main keyword must be incorporated in the list.
Based on the main keyword, you can select brown color glass door window, glass door window company, glass door window company Toronto, best glass door window.
Finding long-tail keywords based on their low to high search volumes can help you rank better, easily and drive traffic instantaneously. And, incorporating these into your landing page content will let you maximize the ranking f main and long keywords. With the help of long tail keywords, you can drive more traffic to your website as compared to the little amount of traffic by main keywords.
Track your keywords constantly
Most of the SEO depends on ranking which depends on keywords. So, keeping track of changes and activities to your keywords is important to see the desired outcomes.
Track keywords in terms of profitability, lifetime value, ranking, and conversion will guide you regarding the selection of keywords in order to maximize and center on the keywords which will gradually the success to your business. Try to make use of your chosen ranking tool to discover the position of your keywords every day. In addition to this, you can also do a comparison between yours and others websites.
Implementing long-tail keyword strategy will surely help you in keeping you ahead of others in SEO. I have shared this information based on my personal experience. So, I hope you will also drive enhanced amount of traffic to your website with these. Please share your views in the comment section, if these are really helpful.